This sneaker newsletter incorporates a lot more copy than normal. The reason? The sneakers themselves, all leather and made in Italy we wanted to them to be the sole focus of the newsletter so we could explain their features and thus differentiating them from cheaper sneakers.
We also added a comment from the owner with a call to action sending people to the blog that showed different ways to wear the sneakers.
Over all a great newsletter!
October 28, 2018